We've heard often about the dangers of videogame addiction, defined by WebMD as a "clinical impulse control order" similar to gambling, drug addiction, or masturbation. Fortunately, some game publishers are joining forces to do something about it, including Nintendo, Activision, and Blizzard. As Larry Probst of Electronic Arts puts it, "We're fed up with viewing children and thirty-something year old men merely as markets to be ruthlessly exploited. Instead, we wish to leverage our resources to promote prosperity, justice, and goodwill." But what's the plan? It's a simple but cunning plan that might just work: design videogames that will themselves help treat and potentially cure videogame addiction.