One of my favorite all-time quotes from the much-maligned Karl Marx goes something like this: "mankind... inevitably sets itself only such tasks as it is able to solve, since closer examination will always show that the problem itself arises only when the material conditions for its solution are already present or at least in the course of formation." When I first read this quotation back in the 90s, the internet was just beginning to evolve from a sort of "super BBS" inhabited almost entirely by academics, engineers, and plain ol' nerds. Everyone could see that something BIG was happening. Much BIGGER, even, than America OnLine--if you could possibly wrap your head around that! For most of this period, the internet was used by the common person mostly to send email and then go on to Yahoo to play some games or browse their extensive directories. Once money started to change hands, though, thanks mostly to eBay, there was an explosion of commercial interest. The web quickly evolved from the thousands of personal pages (dog, career, photos of gardens and some cute animated GIFs)...It soon became common, then expected, to see a URL even on your box of Mac & Cheese. "What are THEY doing on the internet?" we asked.