I’ll let minnimi describe the concept in their own words:
Inspired from traditional Roly-Poly toy, EGGY is redesigned with a minimalistic feel and an added dose of cuteness. With this, we have found the perfect balance between art, toy and engagement (interactive). The concept is based on the ancient Japanese philosophy of “Okiagari” which means to get up and arise. Symbolically, this toy represents resilience, a quality which is so needed in today’s world.
It looks like a cute and fun idea and we’ll be keeping an eye on this product after the Kickstarter launches. In the mean-time, check out the following two videos that describe more of what Eggy is about: