Why should Magento 1 users migrate to Magento 2 as soon as possible?
Magento 2 is a logical development of the well-known e-commerce platform. It has many improvements. One of them is functional. But apart from it, there are also technological and performance updates. Modularity has also been introduced (both backend and frontend). Magento 2 is very popular with medium and small businesses. These updates make the platform attractive now and for large organizations. And of course, every 3 months developers unload updates with improved or additional functionality.
In this article we will identify 8 main reasons for upgrading from Magento 1 to Magento 2
1. Lack of support from the platform
The main reason to move the online store to Magento 2 is that from June 2020, Magento will officially stop supporting the Magento 1 platform. The platform will no longer release updates for modules and extensions. Since migration is a rather complicated and time-consuming process, it is worth planning the migration of the online store in the f 2019 so that the e-commerce development team can estimate the scope of work in advance.
The security of an online store directly affects the success of an online store. When Magento stops servicing Magento 1, the platform will also stop releasing security updates and your customers’ data will be at risk.
If you seriously consider migrating from Magento 1 to Magento 2, then in the following article we will tell you even more about the benefits of Magento 2, which will be beneficial for your business.
What are the advantages of the Magento 2 platform?
About 50% of online shops created on Magento 1 plan to migrate to Magento 2, as this platform has many advantages described below.
3. Best customer experience
Most of today’s customers want the online store to be able to place their orders as quickly as possible. The Magento 2 platform has a built-in ordering function, which greatly optimizes the buying process. This feature redirects customers to a confirmation page where they can place an order. Thanks to this, they no longer need to create a profile in the online store.
In addition, thanks to integrated payment modules such as Braintree and PayPal, the online store saves the customer’s bank card information, which also reduces the time to place an order. Finally, you can install Store Locator & In-store Pickup for Magento 2, which makes your store even more convenient. And of course, it is integrated with Google Maps.
Around 40% of online orders came from mobile devices – migrate customers from Magento 1 to Magento 2
4. Adaptive design for mobile devices
About 40% of all online orders are made with the help of mobile devices. If you want to keep up with modern trends, your online store should be convenient for those who want to make a purchase with a mobile phone. Unlike Magento 1, the templates for Magento 2 initially have an adaptive design. Besides the fact that the page loading speed is 50% faster, Magento 2 has an advanced product search, which makes it even easier for mobile device users to find products.
An attractive design is essential for an online store, as it directly affects the decision of the buyer to make a purchase. Templates for Magento 1, with many steps in the ordering process, slow page loading and lack of adaptive design no longer meet the needs of modern customers. Because of this, you lose potential profit. At the same time, Magento 2 has the ability to place an order through the guest profile and has a lot of attractive templates, adaptive to the screens of any resolution.
Productivity is very important for high conversion rates. If your online store takes too long to load, then you will have an increase in the number of baskets left behind. Magento 2 is able to process 40% more orders per hour while adding items to your shopping cart up to 70% faster.
7. Advanced reports
In order for your business strategy to be truly effective, you need to track the most important business metrics. One of the features of Magento 2 is about 20 advanced reports on the profitability of your online store, which you can monitor from the admin interface.
8. Marketing Automation
To increase customer retention and build a friendly customer relationship, you should use mailing list services. Magento 2 originally integrated Dotmailer, a tool to automate mailings. You can create automated SMS, Push, and mailing lists.