When running a business, your presentation matters so much. A good business card is an opportunity to professionally give your information, and connect to new prospects at a personal level. It is because of this that good business-cards cannot be replaced by any other form of digital marketing tool.
Carefully designed business card serve as an extension of your brand. But many business-cards incline towards garish colors and use images that grab attention, but overwhelm the target. The ideal way to make your business-cards work for you is simplicity. Here are the benefits of keeping your business card simple.
You are able to stick to Essentials
When a potential customer picks your card, he should be able to easily know who you are and the product you are selling. Although info about your product and company is indeed paramount, a business card is too small to print all content. This is why your business card should be simple: limited to essentials. These are details such as the business name and your company logo. Also, it is prudent to include two lines of your contact details such as company website and/ or social media handle. Look for professional business-cards templates to see the various types of impressive simple designs.
A Sure Way to Increase Visibility
If you want to stand taller than competitors when it comes to business-cards, less is more effective. That is right. A minimalist business card design featuring a lot of white space and your information in a darker tone will catch the eye than an edgy model. Therefore, you should consider skipping full-color printing and go for a unique print element to add visual interest. For example, think of a design featuring subtle stripe in a special paper without interfering with legibility. And, you know what? If white appears too stark, use a color plan to pick what matches your brand.
A Simple Card is a Great Way to Boost Your Confidence
If your business is designed with dense texts and heavy images, it will make you appear unprofessional. However, a simple card exudes confidence and shows that you trust interested people will follow up with the company.
If you need to give the card a heavier appearance, consider using colors that create a sense of sophistication. These include black and gold, or black cardstock. Go ahead and enhance the card with impressive ascents such as embossing or foil printing.
Simple Designs Mae it Easy to Create Intrigue
When you use a simple business card design, it is easy to arouse curiosity and make people engage your company. It is like giving a magazine a catchy title that makes people want to read its content. A good example of simple business-cards to arouse interest is printing your info on a dynamic 3.5 inches by 2-inch canvas. You can consider embossing your company logo on the card. What about printing the design vertically? Everyone will want to take a closer look and engage you.
A Sure Way to Improve Readability
When you omit busy images and excessive texts, your business card will be easy to read. As long as the visual hierarchy is evident, go ahead and bump the size of the font size to enhance readability. This means that the company name should be bigger than your phone number, and address. If you need to include more useful text, ensure the font is smaller.
A business card presents your enterprise with a perfect chance to create an impressive first impression. With good business-card templates, a simple design, specialty elements, and good cardstock, you will no doubt stand taller in the crowd. That is the way to build your brand.