Some people think SEO is not essential in managing a website. They think it’s merely promoting that you have a website by linking through the more-used platforms such as Facebook, Instagram, Twitter, YouTube, and more. However, this only works when you have a strong social media presence, but even this is not enough to get them to click the link to your website. Most people would prefer staying on the platform they are already in.

When people have questions and want to look it up on the Internet from a reliable or high-quality resource, where would they go? We know there’s immediately one app or website that comes into mind that we know will hold answers or solutions to whatever we have — Google.

What are SEO and its advantages?

Search engine optimization is a tool that uses search engine results to generate quality and quantity of traffic to your website. Search engines gather information from anything that can be found on the Internet. This collected information is then used to build an index. This index is then used by an algorithm that matches content to keywords or queries people type into search engines like Google. Once people press enter, search engines will display SERPs (search engine results page).

There are two types of SEO: organic and inorganic. The difference between the two is that organic SEO is unpaid while inorganic SEO will pay you bills. Organic SEO is the ideal type among the two since inorganic SEO will put you in a visible spot but will, later on, cost you more than what you earn from it, especially on pay-per-click marketing.

Here are some of the benefits and reasons why you should invest in organic SEO:

• Quality of Traffic

There are two most important goals for SEO: quantity and quality. However, quality weighs more than the amount as quantity would not matter if the traffic does not consist of genuinely interested people in what you offer. With organic SEO, you are assured that the people you gain as visitors truly have that search intent for your content, product, or service.

• Cost-effectivity

This is the most obvious benefit you get from organic SEO since it is an unpaid way. However, it is not free since you will want to hire an SEO contractor or service provider to create an overall SEO strategy you will implement throughout the years you manage your website.

• Sustainability

One of the benefits of organic SEO is sustainability. With inorganic SEO, your link or website is visible because of the ad or its position. Still, once you stop the program or employ pay-per-click marketing, it is possible that you will fall back to the bottom of the rank and would have to work your way up organically.

• Competitive Advantage

SEO is something you cannot set aside. More and more competitors are investing in it and working persistently to dominate SERPs because of its success. With organic traffic, you don’t just get to improve your rank in search engines, but you also get to secure your position in the long run.