The past few years have seen major changes in the gambling industry in Sweden. SvenskaSpel still owns the four land-based casinos in Sweden. However, the online gambling industry has a new outlook.
In 2019, the government changed the laws so private companies could begin running online casinos. Now, a Swedish citizen can easily go to a casino utan svensk licens and play a game.
Private companies are going to change the industry in major ways. Here are some of the trends in gambling we can expect for 2021, with the help of our expert Carlos Norberg. You can find his profile here.
As the industry grows and changes in 2021, casinos will be imitating the gaming industry. This includes improving the mobile experience and introducing more social elements.
It’s common for modern gamblers to play on their phone or tablet. Just last year, these devices were used by 48% of all online gamblers.
This trend is possible due to the improvements in connectivity. As far back as 2019, 86% of all European households had next-generation access coverage. Out of all the countries in Europe, Sweden has one of the highest connectivity scores.
Since phones and tablets are often used for social media, gambling apps are using more social elements to appeal to their customers.
Gambling has begun integrating things like social media connectivity and leaderboards. Social media connectivity refers to linking your account from a social media website. This allows the company to see your friends list and send requests.
Casinos have also looked to video games for social trends. Video games have become popular, and they’re skill-based. So, now there is a skill-based gambling game. The scene of gambling in the future will be a far more competitive environment. Players will be able to challenge their friends on leaderboards.
Improved Online Security
Customers and corporations are looking for new ways to protect customer financial information from identity theft and hackers. Currently, cryptocurrencies and new security features are the answer.
Cryptocurrencies are going to become more common in 2021, providing their users with greater anonymity and security. Businesses outside of the U.S. will most likely be the first to begin accepting digital wallets.
Sweden is a leader in cryptocurrencies, as the government has already begun a review into creating a digital krona. This digital krona could run on the same blockchain technology that other major cryptocurrencies like Bitcoin use.
New Security Measures
Biometrics and other identity-verifying technologies could make passwords irrelevant and improve account security.
The Casino Experience at Home
The global pandemic changed the nature of entertainment across the globe. Now the previously listed casino trends need to cater to customers by bringing the best possible experience to their homes.
A live dealer is someone who deals cards to online players on a physical table. They are similar to a video chat, but you do not have to provide a video of yourself playing. There can even be chat boxes for players to talk to each other as they play.
Live dealers and casinos create a more immersive experience.
Virtual reality (VR) is using technology to make a three-dimensional image or video that the viewer can interact with. There were 1.7 million new VR users in 2020 according to Valve. Their sessions averaged around 32 minutes each.
The gambling trends of 2021 will be about allowing you to experience a casino at home. As more customers game at their convenience, the gambling experience will meet them where they are. If anything can be said about today’s article, it is simply this: now is the time to get into online gambling, as it’s only going to get better from here.