{"id":11336,"date":"2020-05-12T22:06:04","date_gmt":"2020-05-13T02:06:04","guid":{"rendered":"https:\/\/armchairarcade.com\/perspectives\/?p=11336"},"modified":"2020-05-12T22:06:05","modified_gmt":"2020-05-13T02:06:05","slug":"how-do-modern-users-choose-products","status":"publish","type":"post","link":"https:\/\/armchairarcade.com\/perspectives\/2020\/05\/12\/how-do-modern-users-choose-products\/","title":{"rendered":"How Do Modern Users Choose Products"},"content":{"rendered":"\n<p>According to Google, 84% of users are actively selecting a product or service every day. Some view up to 6 categories simultaneously. Every 4 users select a product\/service from their smartphone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How modern users choose products<\/h3>\n\n\n\n<p>Google makes the following recommendations based on the results of the US audience survey:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Online customers need help<\/h3>\n\n\n\n<p>The main task of the brand is to attract the attention of a potential buyer, and the optimizer &#8211; to facilitate the user to choose the right product or service. Google recommends you to resort to ready-made shopping lists. The research shows that users often make lists, plan purchases: on paper, in a smartphone, in a special application, on the site.<\/p>\n\n\n\n<p>Google records a 150% increase in requests for ready-made shopping lists. So <a href=\"https:\/\/apps.shopify.com\/grouped-products\">Shopify Advanced Bundle Products<\/a> would be a great solution for your E-Commerce shop. Examples of such ready-made solutions are lists of what is needed for:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Schools\/kindergarten<\/li><li>Pets (puppy, kitten, parrot)<\/li><li>Maternity\/newborn<\/li><li>The child on a trip\/rest<\/li><li>Slimming<\/li><li>Shish kebab\/meal\u00a0<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>There is also an increase in requests with the phrase &#8220;what to take&#8221;, &#8220;what is needed for&#8221; by more than 50%. Examples of such requests are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What to take to the hospital.<\/li><li>What to give a girl\/boy for&#8230; years&#8230;<\/li><li>What to buy for a puppy<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Buyers do not care about the brand.<\/h3>\n\n\n\n<p>At an early stage of the purchase, when a user has a need for a product\/service, a brand matters. 9 out of 10 users do not think about the brand when they start to buy a product\/service.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2020\/05\/photo-of-woman-holding-her-phone-994848.jpg?resize=1024%2C682&#038;ssl=1\" alt=\"\" class=\"wp-image-11338\" srcset=\"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2020\/05\/photo-of-woman-holding-her-phone-994848.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2020\/05\/photo-of-woman-holding-her-phone-994848.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2020\/05\/photo-of-woman-holding-her-phone-994848.jpg?resize=150%2C100&amp;ssl=1 150w, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2020\/05\/photo-of-woman-holding-her-phone-994848.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2020\/05\/photo-of-woman-holding-her-phone-994848.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<p>Users are less and less thinking about brands. This proves the growth of requests like &#8220;brands [goods]&#8221;. Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sock brands &#8211; increase of +150%.<\/li><li>Male watch brands &#8211; 70% increase<\/li><li>The best brands of women&#8217;s handbags &#8211; 140% increase<\/li><li>Cosmetic brands &#8211; increase of 150%<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Recommendations: It is important to provide buyers with information to help them make their choices, narrow down the options or close the user&#8217;s choice in the company&#8217;s range.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Users can change the decision<\/h3>\n\n\n\n<p>The user wishes to receive information here and now. According to Google&#8217;s survey, 80% of smartphone users prefer a brand on a website or application that makes it easier to get the information they want. And more than half of mobile users will opt out in favor of a competitor if it offers more useful information.<\/p>\n\n\n\n<p>Google points to the following important aspects of the online buying process:<\/p>\n\n\n\n<p>Easily returning to the point of purchase after a session has been interrupted &#8211; 43% of users believe that online stores should be able to return to the point of purchase where the previous session was interrupted.<\/p>\n\n\n\n<p>Simplicity and speed of ordering &#8211; 61% of users believe that the site should automatically pull up the data entered by the user at the previous purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Google, 84% of users are actively selecting a product or service every day. Some view up to 6 categories simultaneously. Every 4 users select a product\/service from their smartphone. How modern users choose products Google makes the following recommendations based on the results of the US audience survey: [&hellip;]<\/p>\n","protected":false},"author":25172,"featured_media":11339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[15],"tags":[2565,21,2430],"class_list":["post-11336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","tag-commerce","tag-google","tag-shopify"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Do Modern Users Choose Products - Armchair Arcade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/armchairarcade.com\/perspectives\/2020\/05\/12\/how-do-modern-users-choose-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do Modern Users Choose Products - Armchair Arcade\" \/>\n<meta property=\"og:description\" content=\"According to Google, 84% of users are actively selecting a product or service every day. 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