{"id":187382,"date":"2024-08-29T11:49:55","date_gmt":"2024-08-29T15:49:55","guid":{"rendered":"https:\/\/armchairarcade.com\/perspectives\/?p=187382"},"modified":"2024-08-29T11:49:57","modified_gmt":"2024-08-29T15:49:57","slug":"the-enduring-influence-of-candy-crush","status":"publish","type":"post","link":"https:\/\/armchairarcade.com\/perspectives\/2024\/08\/29\/the-enduring-influence-of-candy-crush\/","title":{"rendered":"The Enduring Influence of Candy Crush"},"content":{"rendered":"\n<p>There\u2019s a long list of games that could compete for the title of \u2018most influential game of the decade,\u2019 but there are few that could realistically compete with Candy Crush. Released back in 2012, it went on to become one of the most popular games of all time and is today played by more than 270 million players in over 200 countries.<\/p>\n\n\n\n<p>No one would have expected that this relatively straightforward game would become such a smash hit, least of all its developer King, who only had modest aspirations for the match-three puzzle game. Today, however, Candy Crush is part of video game folklore, and is a title that has had a significant influence on the gaming industry and beyond. Let\u2019s take a look at just how far Candy Crush\u2019s reach extends.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2024\/08\/pexels-photo-920382.webp?resize=1024%2C683&#038;ssl=1\" alt=\"dark-haired woman looking at her phone with a laptop on her lap\" class=\"wp-image-187384\" srcset=\"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2024\/08\/pexels-photo-920382.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2024\/08\/pexels-photo-920382.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2024\/08\/pexels-photo-920382.webp?resize=150%2C100&amp;ssl=1 150w, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2024\/08\/pexels-photo-920382.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2024\/08\/pexels-photo-920382.webp?w=1125&amp;ssl=1 1125w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Candy Crush can be played anywhere.<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>The Popularization of Mobile Games<\/strong><\/p>\n\n\n\n<p>Today, the mobile gaming industry is worth a staggering $100 billion, but it wasn\u2019t always that way. In fact, for the first few years of smartphone gaming, it wasn\u2019t clear whether the sector would have <em>any<\/em> success, let alone $100 billion worth. Candy Crush\u2019s rapid rise to the top of the charts helped to popularize the idea of mobile gaming, and since then it essentially hasn\u2019t looked back. You can argue that Candy Crush, along with other titles, helped to invent an entirely new genre, <em>hypercasual gaming<\/em>, which is characterized by uncomplicated gameplay.&nbsp;<\/p>\n\n\n\n<p>The impact of this genre should not be understated. While <a href=\"https:\/\/armchairarcade.com\/perspectives\/2014\/12\/07\/a-quick-look-back-on-the-sony-playstations-20th-anniversary\/\">PlayStation<\/a> and Xbox games may appeal to gaming fanatics, hypercasual games have broad appeal, helping to significantly grow the gaming industry\u2019s audience.<\/p>\n\n\n\n<p><strong>Influence on Other Games<\/strong><\/p>\n\n\n\n<p>The impact of a game can be measured by how much it influences other games. On that front, Candy Crush scores highly. The gameplay and general style can be seen time and time again in other titles. From a gameplay perspective, it helped to inspire the creation of a wave of match-three puzzle games, including Cookie Jam and Bejeweled Blitz. Stylistically, it inspired game developers to again incorporate candy imagery, a trend that was relatively dormant since its use in a number of games in the Super Mario franchise in the early 2000s. It\u2019s most readily seen in slot games like Sweet Bonanza, which has been <a href=\"https:\/\/www.pokerstars.com\/casino\/game\/sweet-bonanza\/1012\/55\/\">one of the most popular titles<\/a> since its release back in 2019. In addition to inspiring other titles, there has also been a host of essentially direct copies of Candy Crush, including Candy Valley and Candy Puzzlejoy.<\/p>\n\n\n\n<p><strong>The Free-To-Play Business Model<\/strong><\/p>\n\n\n\n<p>The free-to-play business model is standard today, but that wasn\u2019t always the case. In fact, in the early days, it was deemed to be a ridiculous idea that wouldn\u2019t work. Candy Crush, while not the only game to use this model, showed that not only could it work, but that it could work <em>extremely well<\/em>. The Candy Crush revenue reports have shown this business model grew more profitable as time went on; in 2012, the game\u2019s revenue was some $77 million. By 2018, it was $930 million. In 2022, it reached $1.2 billion \u2014 and it doesn\u2019t show any signs of slowing down, either.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2024\/08\/pexels-photo-826349.webp?resize=1024%2C683&#038;ssl=1\" alt=\"light-haired woman looking at her phone in front of her laptop\" class=\"wp-image-187383\" srcset=\"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2024\/08\/pexels-photo-826349.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2024\/08\/pexels-photo-826349.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2024\/08\/pexels-photo-826349.webp?resize=150%2C100&amp;ssl=1 150w, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2024\/08\/pexels-photo-826349.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2024\/08\/pexels-photo-826349.webp?w=1125&amp;ssl=1 1125w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Candy Crush is still wildly popular.<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Gaming as a Spectator Sport<\/strong><\/p>\n\n\n\n<p>As with most things of the past few years, if you\u2019d said to someone twenty years ago that people would sit down and watch <em>other<\/em> people play video games one day, they would have said, \u201cThat\u2019s not a thing.\u201d Today, it is. While it\u2019s the relatively sophisticated Dota 2 and Counter-Strike: Global Offensive tournaments that seem to get the most attention, Candy Crush has also played its role in popularizing the concept of gaming as a spectator sport. The massive, worldwide popularity of Candy Crush has resulted in <a href=\"https:\/\/variety.com\/2024\/gaming\/news\/candy-crush-all-stars-tournament-1-million-prize-1235945274\/\"><em>Candy Crush All Stars<\/em><\/a> becoming the biggest mobile gaming competition in history, with a total money jackpot of some $1 million on offer.&nbsp;<\/p>\n\n\n\n<p>So there we go! The next time you play Candy Crush, keep in mind that you\u2019re not just playing a fun mobile game \u2014 you\u2019re dabbling in history.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Candy Crush is part of video game folklore, and is a title that has had a significant influence on the gaming industry and beyond. Let\u2019s take a look at just how far Candy Crush\u2019s reach extends.<\/p>\n","protected":false},"author":23578,"featured_media":187385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[15],"tags":[3687],"class_list":["post-187382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","tag-candy-crush"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Enduring Influence of Candy Crush - Armchair Arcade<\/title>\n<meta name=\"description\" content=\"Candy Crush is part of video game folklore, and is a title that has had a significant influence on the gaming industry and beyond. 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