{"id":5686,"date":"2017-09-14T14:48:58","date_gmt":"2017-09-14T18:48:58","guid":{"rendered":"https:\/\/armchairarcade.com\/perspectives\/?p=5686"},"modified":"2017-09-14T14:48:58","modified_gmt":"2017-09-14T18:48:58","slug":"infographic-10-marketing-lessons-apple","status":"publish","type":"post","link":"https:\/\/armchairarcade.com\/perspectives\/2017\/09\/14\/infographic-10-marketing-lessons-apple\/","title":{"rendered":"Infographic: 10 Marketing Lessons from Apple"},"content":{"rendered":"<p><em>The following infographic and related information is courtesy of The Website Group.<\/em><\/p>\n<p><strong>WHAT APPLE TAUGHT US ABOUT MARKETING<\/strong><\/p>\n<p>The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have not realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk.<\/p>\n<p>For starters, a simple sign saying \u2018Fresh Ice Cold Lemonade\u2019 grabs your attention because that\u2019s exactly what you\u2019re feeling like on a hot summer\u2019s day. Simple and to the point. No bells and whistles needed.<\/p>\n<p>As your icy cold glass of lemonade is handed over to you, not only is your thirst quenched but the purchase appealed to your emotions and you walk away feeling great inside knowing that you have just made a kid\u2019s day!<\/p>\n<p>Because that beverage far out exceeded even Beyonce\u2019s lemonade you leave the kid dry by the end of the day due to your word of mouth recommendations.<\/p>\n<p>This is unpaid marketing at its very best!<\/p>\n<p>You might not think it but this marketing strategy is used for some of the biggest companies around the world. In particular \u2013 we\u2019re talking Apple. A standout company that doesn\u2019t need to sell itself short, there\u2019s a lot we can learn from them.<\/p>\n<p>Another popular strategy from Apple is their ability to create mystery around a product launch. Nobody likes a spoiler but everyone loves a surprise, so keep your goodies to yourself until the day comes to pull the rabbit out the hat. Just as Apple taught us. They leave you hanging until the very last minute so that when they finally unveil a product you can\u2019t wait any longer to get your hands on it!<\/p>\n<p>These are just a couple of marketing lessons that we can learn from Apple, but there are plenty more! Read on for a list of 10 marketing techniques that Apple has used to build one of the most well-known brands in the world!<\/p>\n<div style=\"clear: both;\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/thewebsitegroup.co.uk\/wp-content\/uploads\/2017\/07\/10-Marketing-Lessons-from-Apple-Infographic.jpg?ssl=1\" border=\"0\" \/><\/div>\n<div>Courtesy of: <a href=\" https:\/\/thewebsitegroup.co.uk\/infographics\/marketing-lesson-from-apple\/\">The Website Group<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following infographic and related information is courtesy of The Website Group. WHAT APPLE TAUGHT US ABOUT MARKETING The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have not realized it but the simple marketing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Infographic: 10 Marketing Lessons from Apple #iphone #apple #ios #iphonex #iphone8 #apple","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[678],"tags":[20,18,19],"class_list":["post-5686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographic","tag-apple","tag-ios","tag-iphone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infographic: 10 Marketing Lessons from Apple - Armchair Arcade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/armchairarcade.com\/perspectives\/2017\/09\/14\/infographic-10-marketing-lessons-apple\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: 10 Marketing Lessons from Apple - Armchair Arcade\" \/>\n<meta property=\"og:description\" content=\"The following infographic and related information is courtesy of The Website Group. WHAT APPLE TAUGHT US ABOUT MARKETING The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. 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Personally, I've always found classic pixel art far more beautiful than most rendered or polygonal images, and I think this particular infographic is a great illustration of that. I particularly love the personality found in the 1983\u2026","rel":"","context":"In &quot;Editorial&quot;","block_context":{"text":"Editorial","link":"https:\/\/armchairarcade.com\/perspectives\/category\/editorial\/"},"img":{"alt_text":"Nintendo's Mario","src":"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2015\/09\/Mario.png?fit=1000%2C369&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2015\/09\/Mario.png?fit=1000%2C369&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2015\/09\/Mario.png?fit=1000%2C369&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2015\/09\/Mario.png?fit=1000%2C369&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7100,"url":"https:\/\/armchairarcade.com\/perspectives\/2018\/04\/04\/infographic-why-do-we-love-gambling\/","url_meta":{"origin":5686,"position":1},"title":"Infographic: Why do we love gambling?","author":"Abigail Massimo","date":"April 4, 2018","format":false,"excerpt":"In this latest entry in our ongoing series on gambling technology, we take a visual look at the activity's attraction through its history in America. It has always been an interesting question: Why do we love gambling? There's no doubt that people want to gamble. A simple stroll down the\u2026","rel":"","context":"In &quot;Infographic&quot;","block_context":{"text":"Infographic","link":"https:\/\/armchairarcade.com\/perspectives\/category\/infographic\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2018\/04\/history-of-gambling-1.jpg?fit=800%2C294&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2018\/04\/history-of-gambling-1.jpg?fit=800%2C294&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2018\/04\/history-of-gambling-1.jpg?fit=800%2C294&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2018\/04\/history-of-gambling-1.jpg?fit=800%2C294&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":9858,"url":"https:\/\/armchairarcade.com\/perspectives\/2019\/07\/24\/top-8-ways-to-make-your-infographics-more-effective\/","url_meta":{"origin":5686,"position":2},"title":"Top 8 Ways to Make Your Infographics More Effective","author":"Andrei Kuznetsov","date":"July 24, 2019","format":false,"excerpt":"It is an era of Snapchat and Instagram. As a result, the audience\u2019s attention span today is more and more visually oriented. However, not always are these images enough. So, what else do you need beyond the images to convey the story that you wish to send? With the photos,\u2026","rel":"","context":"In &quot;Editorial&quot;","block_context":{"text":"Editorial","link":"https:\/\/armchairarcade.com\/perspectives\/category\/editorial\/"},"img":{"alt_text":"Top 8 Ways to Make Your Infographics More Effective","src":"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2019\/07\/desktop_backboard_01.jpg?fit=1081%2C719&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2019\/07\/desktop_backboard_01.jpg?fit=1081%2C719&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2019\/07\/desktop_backboard_01.jpg?fit=1081%2C719&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2019\/07\/desktop_backboard_01.jpg?fit=1081%2C719&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2019\/07\/desktop_backboard_01.jpg?fit=1081%2C719&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5995,"url":"https:\/\/armchairarcade.com\/perspectives\/2017\/11\/01\/gaming-new-american-pastime\/","url_meta":{"origin":5686,"position":3},"title":"Gaming: The New American Pastime","author":"Armchair Arcade Staff","date":"November 1, 2017","format":false,"excerpt":"While it might not be considered a typical American pastime, gaming is quickly becoming one of the most popular outlets for fun and frivolity in the USA. With millions of us logging into the digital realm every single day, gaming is as much apart of American culture as apple pie\u2026","rel":"","context":"In &quot;Infographic&quot;","block_context":{"text":"Infographic","link":"https:\/\/armchairarcade.com\/perspectives\/category\/infographic\/"},"img":{"alt_text":"Gaming: The New American Past time","src":"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2017\/11\/pexels-photo-371924.jpeg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2017\/11\/pexels-photo-371924.jpeg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2017\/11\/pexels-photo-371924.jpeg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2017\/11\/pexels-photo-371924.jpeg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2017\/11\/pexels-photo-371924.jpeg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6404,"url":"https:\/\/armchairarcade.com\/perspectives\/2017\/12\/21\/infographic-12-famous-accidental-innovations\/","url_meta":{"origin":5686,"position":4},"title":"Infographic: 12 Famous Accidental Innovations","author":"Bill Loguidice","date":"December 21, 2017","format":false,"excerpt":"Infographic and associated information courtesy of GetVoIP. The technological progress of the human species is amazing. Throughout history, the world\u2019s most brilliant minds have continuously pushed the boundaries of science to develop new and exciting innovations. Most innovations are painstakingly created through vigorous testing and experimenting, some are\u00a0predicted by pop\u2026","rel":"","context":"In &quot;Infographic&quot;","block_context":{"text":"Infographic","link":"https:\/\/armchairarcade.com\/perspectives\/category\/infographic\/"},"img":{"alt_text":"Infographic: 12 Famous Accidental Innovations","src":"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2017\/12\/Accidental-Innovations-hero.png?fit=1200%2C629&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2017\/12\/Accidental-Innovations-hero.png?fit=1200%2C629&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2017\/12\/Accidental-Innovations-hero.png?fit=1200%2C629&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2017\/12\/Accidental-Innovations-hero.png?fit=1200%2C629&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2017\/12\/Accidental-Innovations-hero.png?fit=1200%2C629&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4249,"url":"https:\/\/armchairarcade.com\/perspectives\/2016\/09\/29\/infographic-future-technology-films\/","url_meta":{"origin":5686,"position":5},"title":"Infographic: Future Technology from Films","author":"Bill Loguidice","date":"September 29, 2016","format":false,"excerpt":"The following information and infographic is courtesy of James Sanders and vouchercloud: Whether it be a hoverboard from Back to the Future, some top of the range memory loss tools from MIB or, of course, a lightsaber from Star Wars, all of us have watched a movie and truly wished\u2026","rel":"","context":"In &quot;Infographic&quot;","block_context":{"text":"Infographic","link":"https:\/\/armchairarcade.com\/perspectives\/category\/infographic\/"},"img":{"alt_text":"Future Technology from Films","src":"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2016\/09\/Future_Technology_Expected_From_Films2-e1475158964819.png?fit=837%2C487&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2016\/09\/Future_Technology_Expected_From_Films2-e1475158964819.png?fit=837%2C487&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2016\/09\/Future_Technology_Expected_From_Films2-e1475158964819.png?fit=837%2C487&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/armchairarcade.com\/perspectives\/wp-content\/uploads\/2016\/09\/Future_Technology_Expected_From_Films2-e1475158964819.png?fit=837%2C487&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/p5dH5R-1tI","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/armchairarcade.com\/perspectives\/wp-json\/wp\/v2\/posts\/5686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/armchairarcade.com\/perspectives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/armchairarcade.com\/perspectives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/armchairarcade.com\/perspectives\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/armchairarcade.com\/perspectives\/wp-json\/wp\/v2\/comments?post=5686"}],"version-history":[{"count":0,"href":"https:\/\/armchairarcade.com\/perspectives\/wp-json\/wp\/v2\/posts\/5686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/armchairarcade.com\/perspectives\/wp-json\/wp\/v2\/media\/5689"}],"wp:attachment":[{"href":"https:\/\/armchairarcade.com\/perspectives\/wp-json\/wp\/v2\/media?parent=5686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/armchairarcade.com\/perspectives\/wp-json\/wp\/v2\/categories?post=5686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/armchairarcade.com\/perspectives\/wp-json\/wp\/v2\/tags?post=5686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}