{"id":9897,"date":"2019-08-01T13:18:26","date_gmt":"2019-08-01T17:18:26","guid":{"rendered":"https:\/\/armchairarcade.com\/perspectives\/?p=9897"},"modified":"2019-08-01T13:18:31","modified_gmt":"2019-08-01T17:18:31","slug":"women-gamers-an-untapped-market-that-is-gathering-speed","status":"publish","type":"post","link":"https:\/\/armchairarcade.com\/perspectives\/2019\/08\/01\/women-gamers-an-untapped-market-that-is-gathering-speed\/","title":{"rendered":"Women Gamers: An Untapped Market That Is Gathering Speed"},"content":{"rendered":"\n

In its infancy the internet was most definitely\nthe preserve of the white male but much like the world as a whole, the web is,\nslowly, becoming a more inclusive location that better represents the overall\nmarket.<\/p>\n\n\n\n

This shift in the market, which has occurred over the past decade or so, is perhaps most evident in the world of online gaming, especially in online gambling in the form of casinos or bingo sites and on occasion this can lead to negative consequences<\/a>.<\/p>\n\n\n\n

Women and Online Gambling<\/strong><\/p>\n\n\n\n

As the online gambling market<\/a> grows, and its growth has proven nothing short of spectacular in recent years, so does the desire to tap the female market<\/a> and they do so in a number of ways that are designed specifically to trends that are evident in women gamers.<\/p>\n\n\n\n

Copious amounts of research have shown that\nwomen approach gambling, and online gambling, in an entirely different manner\nto their male counterparts.<\/p>\n\n\n\n

Female Gambling Trends<\/strong><\/p>\n\n\n\n

For a large section of the female gambling\ndemographic the act of gambling, and online gambling to a larger extent, is\nless important than the entertainment derived from the experience itself.<\/p>\n\n\n\n

For this reason, providers will look to offer very eye-catching games for the female market, making the gameplay almost as attractive as the financial sums on offer.\u00a0<\/p>\n\n\n\n

Female gamblers also tend to be very astute when\nit comes to using \u2018real\u2019 money and as such the promotions available on games\nthat are directed at the female market are usually superior to those aimed at\nmen.<\/p>\n\n\n\n

It\u2019s also been noted that female gamblers,\nonline and in-person, will react to wins and losses in an entirely more\nrational manner to men. Meaning that women may elect to cash-out and move on to\nanother site to make the most of their free spins and bonuses, rather than\nseeking to immediately react to their success, or failure, on one site.<\/p>\n\n\n\n

Women also tend to not have fixed times when they play, preferring to dip in and out of online gambling rather than dedicating a specific portion of their day. For this reason, and others, female gamblers prefer the ease of mobile gaming that offers better flexibility.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Finally, most studies show that women\noverwhelmingly enjoy virtual, online, gambling over visiting casinos and bingo\nhalls in person and this is yet another reason why the internet market is\ntrying its utmost to win the race for their custom.<\/p>\n\n\n\n

What Now?<\/strong><\/p>\n\n\n\n

If previous generations believed that the only\ninstances of women engaged in gambling activity came in the form of elderly\nwomen either sitting at slot machines in Las Vegas casinos or among a hoard of\nothers in vapid expansive bingo halls, now the industry has forever changed.<\/p>\n\n\n\n

In 2019 the attitude towards the female market\non the web is, thankfully, very different and the push to make the most of this\nmarket is fueled by a push to reap the financial rewards of conducting this\nchange effectively.<\/p>\n\n\n\n

In short, it\u2019s the craving for the financial rewards of successfully winning this market that is leading to a much-needed change in attitudes towards a market that represents half the entire world. And long may it continue.<\/p>\n","protected":false},"excerpt":{"rendered":"

In its infancy the internet was most definitely the preserve of the white male but much like the world as a whole, the web is, slowly, becoming a more inclusive location that better represents the overall market. 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