Enhancing online visibility is a major concern for law firms in today’s competitive market scenario. Regarding this purpose, SEO provides a one-stop solution. Through SEO content, law firms can address a huge audience and strengthen their brand names by delivering all the right topical information in respective fields of legal expertise. In comparison to other marketing strategies, SEO is greatly cost-effective and shows positive results if consistency is maintained over a certain period.

However, to enjoy consistent traffic to your law firm website and positively up the rate of on-site conversions, you need to stop making the following gaffes in lawyer SEO campaigns right now!

Corrupted Backlinks 

To put it in layman terms, a backlink is one that a website is passed on to from another website. Your website’s prominence in searches can be greatly influenced by its backlinks. The significance of backlinks in determining your website ranking is indisputable, and whatever your law firm SEO strategy may be, quality backlinks cannot be compromised with ever. 

Ranking goes on a downward slide, the moment your website backlinks are neglected to give away to breakage and corruption. Bad and broken backlinks naturally get on the nerves for visitors, pushing them away. If you are confused as to how your website backlinks can be created to make the maximum impact or how to repair damaged links, make no delay in hiring the assistance of a law firm specialist SEO agency here- www.lawfirmseo.com. 

Not Investing In Optimizing Websites for Mobile

Your SEO strategies may fall flat if the aspect of optimizing for mobile and other smart devices is ignored. The client of the modern digital age will find it compulsively engaging to surf your site on mobile devices for finding fast access to information. 

You need to keep in mind a few things here–

• Long-form Blog Posts with To-the-Point Presentation

Readers today prefer long-form content over short ones. Be mindful to choose comprehensive topics with which you can provide an overload of information. Google ranks long-form blog posts worded between 1000 to 25000 words over brief ones that fail to go in-depth. 

On the same note, you are advised to do away with long-winded sentences and complex sentence structures. The tone and mood of blog post write-ups for mobile reads should be light-hearted and crisp. Maintain uncomplicated structures, breaking a long stack of words into succinct paragraphs and bullet-pointed passages. Punctuate your literary content flawlessly and avoid verbose styles and tautologies. Subheads and bullet points are a must to dissipate the monotony that’s typical of lengthy posts.

Embrace this on-page SEO technique of creating long-form content to generate higher leads on Google most organically. 

• Exhaustive use of Tags and Meta Tags

Meta tags give out data regarding your page to search engines and visitors without being seen. Tags, on the other hand, can be added visibly. Both add to your content value by putting it in the right category and bring on the target audience. Tags and Meta tags are vital for SEO and this needs to be incorporated in your content in a mobile-optimized way. Meta tag incorporation requires coding into CMS by altering sections of the HTML document. If you are not a software expert, outsource the work to a specialized SEO agency. 

Realizing the role of tag and Meta tag in bringing great SEO results, it is prudent to create your website on platforms like WordPress, which has a separate section for inserting Meta tags and Meta tag descriptions.

• Interesting Meta Descriptions 

Meta tags are one line describes, typically extending up to 160 characters. These are used in search results to influence click-through rates. The more unique and interesting you make the Meta descriptions, the better are the chances of viewers feeling compelled to enter your website.

Tips for starters– make your Meta descriptions intriguing. Don’t give away the crux of the matter in the 160 character space but indicate towards it. This way, a visitor will be compelled to open the link to find out. Alternatively, provide a bite-sized summary of the web page. 

• Mobile-Friendly Graphics 

Creating graphics for mobile devices is a challenge. Your SEO team designer has to be extremely intuitive to take into account the complexities of mobile technology. Ensure designing for multiple resolutions, with a fluid network so that G-sensor in phones can display the website correctly. Designing for mobile also means keeping image files etc smaller since it is likely that your client will use a mobile network to open the site. You would also need to optimize the colors to suit phones like a blackberry that support 65 million colors and smartphones by iPhone that supports around 16 million shades.

Invest in providing the most sophisticated user experience to get noticed and bookmarked.

Hoodwinking Google by Flouting Protocols

Being disingenuous in SEO marketing is nothing new. But you have to keep in mind that it’s neither smart nor positive result-oriented to flout Google guidelines of SEO. 

To avoid getting penalized–

• Do not indulge in keyword stuffing,
• Do not mash up keywords to skip the effort of sensibly incorporating each keyword separately,
• Refrain from creating multiple web pages to trick Google into ranking your higher,
• Avoid making doorway pages with rehashed content, and focus on creating individual pages with quality optimized content. 
• The worst hoodwinking technique of all– attempting to cloak with a different show of web page to clients while showing a different one to search engines. 
• Don’t use duplicated contents, it makes your site of no use in Google’s perspective, and will immediately result in a penalty. Always use tools like Copyscape to ensure no duplicate segments go in.
• Exchanging links with your clients excessively in a desperate bid to rank is easily recognized Google and penalized. Instead of going overboard with swapping links as a manipulative attempt, invest in creating quality backlinks. 
• Buying links can also be found as an offense to manipulate PageRank. 
• Last note on links– broken external links not updated in a long time calls for a penalty as Google takes it as you do not care about user experience. 

It’s time you identify these grave mistakes and go with the best practices of SEO. Ranking and leads for your law firm website will invariably shoot up, today or tomorrow!