As one of the first companies to offer a complex operating system adjusted to the personal user’s needs, Microsoft remains the number one provider of system solutions for PCs up to this day. Check a brief history of Windows and get to know what are the main improvements of Windows 10’s most recent version.

Microsoft is not the most popular operating system provider anymore – it has lost its overall global majority in recent years due to the popularity of Android, which serves for smartphones. However, in terms of PC, it is still an unquestionable winner. Why users prefer it over macOS? There are various reasons which we will try to put up below. Note that some of them originate in different business strategies rather than the quality of services.

Microsoft vs. Apple everlasting duel 

Microsoft and Apple have always been the two big fishes on the market, competing in providing the most complex solutions to the users of PCs. Windows has been winning this fight for many decades, even though Steve Jobs’ company has gotten closer to reaching equal popularity in recent years. The dominance of Windows on the global market is easily explainable and has its roots in Microsoft’s business strategy, so different from Apple’s one.

What makes Windows so successful?

Universality 

Its first component is Windows’ universality. This operating system will work on basically any PC aside from MacBook. Meanwhile, the only system that Apple enables on its own devices is MacOS. 

Compatibility

Another significant aspect is Window’s compatibility with various kinds of software. Nowadays, web apps are written simultaneously for both systems, but still, Apple users are sometimes unable to use particular kinds of software what might be quite inconvenient. 

Affordable price 

The price is another aspect that shouldn’t be overlooked. As Windows is offered with various products, ranging from the most basic technologies up to advanced PC for gamers, there is always an option to find the most affordable solution. macOS, however, is available only on MacBooks that unfortunately cost way more, especially in Europe (on the US market, the Apple products are more affordable).

Using Windows 10 has opened new possibilities for long-time Microsoft users. In its latest version, there are few features that increase their comfort and make the system more functional. Aside from improvements such as a divided desktop, that has been introduced with a switch from 8 to 10, Windows 10 includes such innovations as Microsoft Edge – a new browser, Cortana – a digital assistant, and a great Xbox platform.

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