Google hates unnatural links, whether they were earned legitimately or not.

If Google notices that your site is full of links that do not belong or that do not match up with its own understanding of how you should be ranking, penalties can often follow. While not always site-ruining, dealing with these penalties is still important, especially for a small business.

Groups like Backlink Doctor are the perfect way to get these penalties dealt with properly – but how and why?

What Are These Penalties?

Inbound Links (or backlinks) are the lifeblood of Google’s search engine. When someone links from their website to yours, that is a sign of how popular and valuable your website is. The more of those you have, the better your site will rank.

But Google gets concerned when the backlinks appear unnaturally. If your website is getting linked to by a lot of sites that barely reference anything to do with your own or articles that have clearly been planted on a wholly unrelated site, then you can expect penalties.

These penalties often include links being discounted, your SEO being penalized, or even your site being removed from ranking entirely if the problem is extreme enough.

How Can Specialists Help You Recover from SEO Penalties?

When your site has received a penalty, the first thing you need to know is how much of an impact it has had on your rankings. This often requires looking at a lot of data that you might not already be checking regularly or at all.

Google itself might give you some information about why you were penalized, but it is a good idea to get experts on board who can identify the problem and fix it. While resolving the issue does not immediately restore your rankings, it does stop them from getting any worse. 

You can then begin rebuilding your reputation in a way that does not get you penalized again, with the guidance of specialists who have dealt with this kind of issue before. While you could do this all on your own, it is not easy to revive your business without outside help.

Finding SEO Penalty Recovery Specialists

Using experts like Backlink Doctor is the key to recovering from a Google SEO penalty quickly. Even if you could theoretically fix everything yourself on your own, it takes a lot of time and effort – something that you might need to divert elsewhere if your site was only part of your business.

Having experts handle this kind of work ensures that it gets done to a high standard of reliability and that you do not miss anything that could result in you being penalized further in the future. If you are not careful, a Site Disavow is always a risk.

Re-ranking is not easy, but working with teams like the one from Backlink Doctor can help. If your website has been penalized by Google, it is time to act fast and get the best people in, especially if that website was your business’ main source of income or an otherwise important asset that you can’t afford to leave unranked for very long.