Computer promotions with modular exhibition stands are effective methods of showcasing your business, its products and other features at trade shows and exhibitions. However, they have high carbon footprints. There is lots of paperwork, including cards, flyers and wrapped samples, among other things. Besides, lots of power is consumed during such events.
As businesses look for ways to cut their carbon footprint, exhibitions have not been left behind. Here are five ways your business can build a sustainable exhibition stand.
1. Reuse
Look for items that you can reuse in your next exhibition. Modular exhibition stands are reusable. You just need to disassemble the stand carefully so that it can be used again. Additionally, look for a stand-builder that is made with 100% usable material. This way, you are sure to project the same perfect for subsequent exhibitions.
On the same note, check what other materials you can reuse, rather than destroying them after the show. Many companies have linen and decorations in their company colors that can be reused in whatever themed exhibition you hold in the future. Have them stored safely after every use so that they are in a reusable state. Brochures, cards and other materials that do not change can also be stored for the future.
2. Go Completely Paper-free
Most computer promotions will have flyers, brochures and lots of other paperwork to be taken away by your customers. These products require a lot of paper to produce. You can promote your green credentials by cutting down on the amount of paper that you use with each stand.
You may use various technologies to interact with customers in lieu of paperwork. Consider QR codes to contact forms online and interactive displays where customers can go through your products and services and ask for email addresses to email information to your clients.
When closing deals, create documents digitally, as it is a more cost-effective solution. You can also make updates and other changes with ease without additional paperwork.
3. Pick LED Lighting and Energy Efficient Displays
Standard LED bulbs can be up to 80% more energy efficient than conventional incandescent lighting while still giving out the same quality of light. It is important that your stand is well lit. Please use LED lights for all your lighting needs. Many of the best brands in town last quite a while. Therefore, you can keep reusing them for successive exhibitions, thereby saving you more cash.
On the same note, go for energy-efficient displays and electronics. Since electronics are reusable over long periods of time, it makes sense to buy high quality, energy-efficient electronics. They should also be able to handle constant misuse during successive exhibitions without getting damaged.
4. Cut on Transport and Shipping
If you are traveling far from your office for exhibitions, consider hiring stands or buying them near your exhibition site. Transportation is a high-carbon activity. The shorter the mileage, the lower the carbon footprint of your next exhibition. If you do regular
promotions at specific stores or offices, consider buying equipment and stands for those branches rather than transporting them each time you have
On the other hand, most hired equipment is way cheaper than transferring the same over long distances. Therefore, you will be spending less as you keep the planet greener by hiring equipment.
5. Be Purposeful and Green in Your Giveaways
Gifts are usually a part of any exhibition. However, if you have chosen sustainability, convey the same to your visitors in your gifting. Pick an environmentally friendly gift to encourage them to do the same. For example, instead of plastic wrappings that will end up in landfills, consider sisal fibers, bamboo and hemp materials that will rot away.
You can also use reusable bags, water bottles or coffee cups as your premium giveaways. In addition, you should be purposeful in your giveaways. Give products that make an impact on your exhibition goals rather than too many items that the visitor will lose as soon as they leave your stand.
Make Your Computer Promotions with Modular Stands Sustainable
Cut your carbon footprint the next time you go out for computer promotions with modular stands. Look for ways to cut down on waste, the use of papers and lots of energy. Always find ways to reuse your stands, cut on papers and use low-energy electronics.
It takes the first step to keep our planet green. Go green as you look to increase your sales volumes, business connections and market share. Reuse, recycle and cut down to make it sustainable.
Leave a Comment