Fallout is the latest video game adaptation to hit streaming services, and it’s already getting a lot of attention. The offering based on the popular postapocalyptic games from Bethesda Softworks was released in early April, and it has garnered positive reviews across the board.

Amazon has plenty of great series on its platform, but Fallout has the potential to act as a flagship show and win viewers over from Amazon’s rivals. The streaming service now needs to market in the right areas and release season two as soon as possible to keep hype levels high.

Series Should Branch Into Other Media to Maintain Hype

Fallout is a huge IP, and it could bring in a sprawling audience if Amazon gets the marketing right. It would be wise for the Graham Wagner and Geneva Robertson-Dworet creation to follow in the footsteps of other hugely successful series and branch out into other media to attract audiences.

One of the best recent examples of this was with Squid Game. Netflix commissioned the Squid Game: One Lucky Day slot to promote the series, and it’s available to play at the popular BetMGM casino. According to The Game Day Casino, players can get a first deposit match bonus when they join the site, which helps to attract a lot of players.

The online casino has other slots based on series, with two Game of Thrones options. The HBO series benefited greatly from breaking into the iGaming market, and it’s one of the most successful television offerings ever. Fallout could go in the same direction, as it already exists in one offshoot of the gaming market.

First Season Met with Critical Acclaim

Fallout is currently attracting a lot of viewers thanks to its great reviews. It has a 94 percent approval rating on Rotten Tomatoes, and the universe has been lauded for its vivid realism that brings the games to life. The good news is that the series appeals to players and non-players alike, with no prior knowledge of the franchise needed for enjoyment.

In addition to the excellent world building and the various unfolding mysteries at play, it seems that the show’s creators managed to get the casting spot on. Ella Purnell is fantastic in the lead role and Walton Goggins is arguably the star of the show as the Ghoul. There are also some strong turns from Aaron Moten as Maximus and Kyle MacLachlan as Hank MacLean.

Now that the first season has dropped and has been a success, it’s crucial that Amazon aims to follow this up quickly to maintain the hype and attract more viewers. According to an article in Eurogamer, a lot of key stuff from the games was held back in season one. This means there’s vast scope for the writers to explore in future seasons.

There’s no doubt that Fallout could become one of the biggest Amazon series of all time. Now, it’s imperative that the streaming service gets the marketing right to get the show in front of as many viewers as possible.