There’s a reason that Amazon is neck-and-neck with giants like Apple and Microsoft for the title of America’s biggest company by market capitalization: digital marketing is a massive business that is only going to get bigger in the coming years as tech-savvy Millennials take up an increasing share of the consumer market.

An increasing number of companies are embracing digital marketing as their primary means of advertising their products and services. However, many business executives remain mired in the past and have a hard time keeping up with the fast-moving changes in the industry.

That is why many of these companies are now turning to professional digital marketing trainers to help them navigate this new frontier and understand the nuances of promoting a positive and impactful social media presence. Companies like imparture.com are providing managers with a range of training, seminars, workshops and continuing education materials to ensure that they are at the cutting edge of the new digital marketing frontier.

Let’s take a quick look at some of the major trends in digital marketing for millennials that are likely to dominate in the coming years.

More Relevance, Less Fluff

The companies that pull ahead in digital marketing for Millennials will be the ones with a crisp, clear and focused social media presence. A lot of unnecessary, irrelevant and outdated fluff is a guaranteed way to keep your millennial customers scrolling past your social media and on to your competitors.

Digital marketing will see a major push for companies to have the freshest and most engaging digital content that is relevant to their markets and millennial customers.

Avoiding Repetitive Presence

As social media platforms continue to try and dominate the millennial market by offering overlapping services, companies will need to be careful that their social media presence is tailored to the specific strengths of each platform.

Careful analytics will show which platforms are the best for the different forms of media that the company operates with, and companies will need to focus on those combinations that work best and drop those that are repetitive or redundant.

Video, Video and More Video

The enormous popularity of YouTube and similar video-hosting sites shows that Millennials simply love to watch videos. The surest way to reach a millennial audience is to embed video advertising into associated video content.

Some of the best video advertising for Millennials is so good that it is better classified as entertainment rather than advertising, and its market impact is correspondingly powerful.

Marketing Influencers

Millennial consumers increasingly look to professional influencers to help them navigate the market for products and services. These cultural icons are a part celebrity and part product reviewer and help millennial shoppers stay informed on the latest trends in consumer products.

Companies that learn how to find, partner and develop a professional relationship with the hottest influencers will have the biggest impact on the millennial consumer market.

Digital Marketing Training and Millennial Consumers

Older managers may find it daunting to try to engage with the millennial generation that has grown up comfortable with today’s digital landscape. However, with the proper training, managers of all ages and backgrounds can learn how to connect with their millennial customer base through social media applications, and how to stay ahead of the ever-shifting trends in the modern digital landscape.