• Home
  • Our Books
  • Our Film
  • Games
  • About Us
  • Contact Us
  • Login

Perspectives on all eras of videogames, computers, technology, and pop culture since 2003

Login

Login
Armchair ArcadeArmchair Arcade
Armchair ArcadeArmchair Arcade
  • Home
  • Our Books
  • Our Film
  • Games
  • About Us
  • Contact Us
  • Login

How Experiential Marketing Can Impact Healthcare

How Experiential Marketing Can Impact Healthcare
How Experiential Marketing Can Impact Healthcare

How Experiential Marketing Can Impact Healthcare

February 15, 2022 Posted by Andrei Kuznetsov Editorial No Comments

Experiential marketing does look at patients as rational and emotional human beings who are demanding the best healthcare experiences. 

Unlike traditional marketing which is more concerned with functional and feature benefits, this kind of marketing is all about rethinking healthcare digital marketing strategies, policies and only focusing on shaping the experience.

The “feel marketing” perspective

Where experiential marketing is concerned, patients will be happy to receive healthcare services as quickly as they need them. This is because giving an immediate response is part of this marketing strategy. 

For instance, the patient can simply push a button to call the nurse and they will immediately respond even if they are busy with other patients. 

In case they take a longer time to respond, they will explain to the patients why they were not able to serve them immediately. 

Also, patients can enjoy simplicity in different administrative processes such as getting discharged from the hospital. This alone will help patients be more comfortable with their treatment process.

The “think marketing” perspective

Experiential marketing plays a big role in instilling confidence in healthcare workers. First, patients will have comfort knowing that they are treated by the best because all healthcare practitioners will be highly credible. 

Also, if the patient has not recovered after a series of treatments, the doctor will play special attention to them and introduce alternative treatment methods. 

In What Other Ways Does Experiential Marketing Impact Healthcare?

While there are different aspects of experiential marketing and how they impact a patient’s life, there are a handful of other benefits that this mode of marketing still comes with. These benefits include:

  • Showcasing the benefits of good healthcare services

Not everyone understands that healthcare comes in many different facets. However, with experiential marketing, everyone can understand how these different aspects work.

 It will help people understand the importance of healthcare and also employ different healthcare campaigns that will be beneficial to the masses. 

  • Giving people a chance to interact with healthcare brands

There are different healthcare brands that are in existence. Unfortunately, not all consumers are aware of this. 

In fact, there are consumers that are only partial to a few brands and may not be able to give other healthcare brands a chance   

With experiential marketing, people first get to interact with a brand. This kind of interaction brings about loyalty to a brand as this kind of marketing offers an opportunity for brands to show their best sides.

  • Engaging the senses

Sensory experiences play an important role in what we can remember. The beauty of experiential marketing in healthcare is that it has the ability to engage all five senses. 

As such, everything will be memorable. This will make it easy for patients to seek out services from the healthcare practitioners that they remember and desire. 

Conclusion

Experiential marketing has a positive impact on healthcare. It is the best way for consumers to engage with a brand. There’s no better way to show consumers why a brand cares and why they should remain loyal to it. 

Related

Tags: healthcaremarketing
No Comments
Share

About Andrei Kuznetsov

Correspondent for Armchair Arcade.

You also might be interested in

Infographic: Protecting Patient Information in the Age of Breaches
Infographic: Protecting Patient Information in the Age of Breaches

Infographic: Protecting Patient Information in the Age of Breaches

May 15, 2017

In recent times, over 1,000 health care organizations have experienced[...]

Infographic: Assessing and Mitigating Risks for Electronic Health Records
Infographic: Assessing and Mitigating Risks for Electronic Health Records

Infographic: Assessing and Mitigating Risks for Electronic Health Records

May 15, 2017

Electronic Health Records (EHR) have become common in the US[...]

Inside Nostalgia Marketing and Retro Gaming
Inside Nostalgia Marketing and Retro Gaming

Inside Nostalgia Marketing and Retro Gaming

Sep 6, 2021

Retro-inspired media may be a bubble that could burst at any moment, but it has already done a great job of capturing the interest of millennials.

Leave a CommentCancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts

  • Why Your Grandparents’ Gardening Habits Were Smarter Than You Think
  • Tiny Hands, Big Safety: 6 Tips for Choosing Safe Toys for Toddlers
  • Is Wild Joker Casino Worth a Go? A Straight-Talking Aussie Review
  • Wild Tornado Casino Review: What Aussie Players Need to Know
  • What Is Different in High-Stakes Online Games
  • All Spins Win Casino Review FAQ & Honest Breakdown
  • How to Improve Latency for Gaming VPN?
  • Exploring what makes a casino one of the best in Canada
  • Casino Games Evolved from Ancient Dice Games and Medieval Card Playing into Modern Digital Entertainment
  • The Ultimate Online Blackjack Games for Casino Connoisseurs

Recent Comments

  • leads dubai on Should You Be Focusing More On Local Marketing?
  • Aiodensghost on Official Game List for My Arcade Atari Gamestation Pro
  • keyboredom on Quick guide on how to play on the Internet Arcade
  • Bill Loguidice on Official Game List for My Arcade Atari Gamestation Pro
  • Melanie Levenstein on Official Game List for My Arcade Atari Gamestation Pro
  • George on How to Predict CS:GO/CS2 Skins Prices?
  • Bill Loguidice on Retro Games Ltd to release The Spectrum, fully working ZX Spectrum, and here’s the game list!
  • Derek on Retro Games Ltd to release The Spectrum, fully working ZX Spectrum, and here’s the game list!
  • Bill Loguidice on Retro Games Ltd to release The Spectrum, fully working ZX Spectrum, and here’s the game list!
  • Simon on Retro Games Ltd to release The Spectrum, fully working ZX Spectrum, and here’s the game list!

Archives

Categories

Explore

android (46) apple (37) ar (37) Arcade (167) Atari (75) atgames (173) book (99) books (98) casino (514) esports (47) firmware (43) Flashback (45) gambling (538) Gaming (41) home arcade (115) htc vive (42) humble bundle (282) humble store (67) ios (37) led (35) legends (40) legends arcade family (46) legends gamer (33) legends pinball (39) legends ultimate (71) Microsoft (40) Nintendo (70) pc gamer (67) pc gaming (53) pinball (43) playstation (55) PS4 (36) retro (34) Sega (38) slots (83) sony (51) steam (145) switch (34) technology (35) update (42) virtual pinball (36) virtual reality (116) vive (34) viveport (42) vr (121)

Affiliates

+ Amazon

The everything store

+ Humble Bundle

Game deals, including name your price bundles

+ Playasia (Play-Asia.com)

Import games and collectibles

+ DJI Store

Amazing drones and related technology

+ Razer

Amazing PC gamer products!

fullSTEAMahead365 Your total news and information resource for all things Science, Technology, Engineering / Mathematics, Art, and Medicine / Health.

Human Advancement Never Stops.

Key Site Statistics

Posts published: 2,577
Latest publish date: June 21, 2025 @ 10:45 am
Registered user count: 99,026

Contact Us

If you have a question, would like to provide feedback, or otherwise wish to get in touch with us, use this form.

Send Message

Blog Posts by Date

February 2022
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28  
« Jan   Mar »

Social Media and RSS

Support Armchair Arcade

All editorial content © 2003 - 2025 Armchair Arcade, Inc., an Armchair Creative Services, LLC, property. All rights reserved unless otherwise indicated. All trademarks and copyrights are retained by their respective owners. No content is to be removed or reused from the Armchair Arcade Website for commercial purposes without explicit permission from the principal Armchair Arcade staff, or the original trademark or copyright holders. Armchair Arcade, Inc., is not responsible for the content of any external sources or links. Further, endorsement of any external sources or links is neither implied nor suggested.

We thank you for your support and encourage you to contact us for any reason, including, but not limited to, questions, concerns, business endeavors, or praise. Especially praise.

Armchair Creative Services, LLC, may earn compensation for sales from links on posts through affiliate and other programs. Editorial rigor and objectivity standards are strictly adhered to and any compensation has no effect on coverage or opinions.

Prev Next