By increasing brand awareness, you ensure a long and successful life for the brand. It is necessary to work in this direction constantly, even if the budget is limited. We tell you which strategies will bring results even with minimal investment.
1. Creating a brand
Start with the first step. If you initially make the brand recognizable, it will be much easier to promote it. Uniqueness, the difference from competitors, and uniformity at all points of contact with consumers are important here. Let’s take, for instance, a rental company. The most important thing is to make sure that people who want to hire a car, Rolls Royce rental Dubai, for example, first of all, think about your rental service.
Important elements of branding are the name and slogan. Unusual naming and brevity will play into your hands.
The development of positioning, tone of voice, values, and history will make an additional contribution to brand awareness.
Working with the media, it is possible to significantly expand coverage, strengthen expertise and increase brand awareness, including personal. Share your experience, comments, and forecasts with journalists.
You can also conduct research, issue a press release, or offer an innovative solution to attract media attention.
It is one more recent marketing trend. According to research, about half of companies use influence marketing to increase brand awareness. And it is not just about expensive collaboration with social media stars. Business is increasingly interested in working with nano-influencers – bloggers with a small but active audience. Such a promotion will not cost a penny. It is often possible to negotiate a barter.
Becoming a sponsor is a popular strategy to increase brand awareness. However, with a limited budget, it is ineffective. Alternatively, consider an information partnership.
How it works: you post an event announcement or news on your channels. In return, the partner publishes your logo and link on their channels.
The brand holds an unusual event, publishes non-standard content and everyone starts talking about it. This is activation. Such campaigns work because they evoke vivid emotions.
The advantage of business activation is that its success depends less on the budget and more on the creativity of the idea. You can install an interactive object on the street, introduce new technologies, and use the power of the charm of children and animals. As a result, a small project can become an information sensation.
This can also include viral content on social networks. In the same way, with minimal investment, it can bring millions of coverage.
Prepare guest publications for the media and the media. To make sure readers remember who shared valuable information with them, do not forget the following:
- mention (with a link, if the rules of the site allow);
- visual content in corporate colors and with a logo: diagrams, infographics, diagrams;
- branded video.
Choose popular topics and create materials that will favorably differ from everything that has already been published on the site.