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Esports Marketing Strategies

Esports Marketing Strategies

May 13, 2021

Esports are often overlooked by the general public, but with big brands like Red Bull, ESPN, and Intel onboard, there’s clearly a lot of potential in esports marketing. Here are some foolproof marketing strategies to get you started in the big business of esports.  Find The Right Audience It’s silly...

Breaking Down eSports Business Models & Structure

Breaking Down eSports Business Models & Structure

Nov 10, 2020

When eSports first emerged, the industry relied on (and served) diehard fans and video game players. While neither were in short supply, the growing popularity of international competitions across a variety of games meant the budding world was in for an overhaul.  More specifically, eSports needed to develop (or entirely overhaul) its...

How video games have influenced gambling

How video games have influenced gambling

May 13, 2020

Video games and online gaming are part of a multi-million dollar industry with a massive youth population market base. However, more recently, video games has become a new form of online betting in the gambling industry to attract casual video game players into the betting market. Sites take the phrase...

How The Finnish Underdogs HAVU Finished 3rd At Flashpoint 1

How The Finnish Underdogs HAVU Finished 3rd At Flashpoint 1

May 5, 2020

The Finnish side HAVU surprised many when they finished 3rd at Flashpoint 1 and picked up the prize of $100,000 while taking down many favorites along the way. HAVU’s Olli “sLowi” Pitkänen and Joonas “doto” Forss gave an interview to HLTV, where they talked about Flashpoint 1 and their next...

How Video Games and Gambling Have Merged Over the Past Decade

How Video Games and Gambling Have Merged Over the Past Decade

Jan 25, 2020

The relationship between gambling and video gaming has grown a lot closer of the past decade with crossovers in both directions. We have seen a number of video games include gambling in some form, many of these instances have been the inclusion of casino play on the game, while we...

How Popular Esports Are Going to Be in 2020

How Popular Esports Are Going to Be in 2020

Jan 20, 2020

The esports industry will continue to grow in 2020 according to projections by both Business Insider and Newzoo, an analyst firm focusing on esports market analyses around the globe.

The ONE Championship Hosts Their First Ever E-Sports Event

The ONE Championship Hosts Their First Ever E-Sports Event

Jan 8, 2020

ONE Championship is a relatively new name in the field of sports. ONE is a combination of sports, including Singapore-based mixed martial arts (MMA), Muay Thai, judo, kickboxing, boxing, and grappling, launched in July 2011 by the entrepreneur and ESPN Star Sports veteran Victor Cui. Now backed by sponsors like...

7 Landmark Moments That Highlights The Astronomical Growth of Esports

7 Landmark Moments That Highlights The Astronomical Growth of Esports

Aug 29, 2019

The esports industry has grown rapidly in recent years and it now boasts 454 million fans across the world. It has allowed a number of gamers to turn professional and the best of the bunch are now multimillionaires with huge fan bases. Its rise to prominence is remarkable when you...

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