Esports are often overlooked by the general public, but with big brands like Red Bull, ESPN, and Intel onboard, there’s clearly a lot of potential in esports marketing. Here are some foolproof marketing strategies to get you started in the big business of esports. Find The Right Audience It’s silly...
When eSports first emerged, the industry relied on (and served) diehard fans and video game players. While neither were in short supply, the growing popularity of international competitions across a variety of games meant the budding world was in for an overhaul. More specifically, eSports needed to develop (or entirely overhaul) its...
Video games and online gaming are part of a multi-million dollar industry with a massive youth population market base. However, more recently, video games has become a new form of online betting in the gambling industry to attract casual video game players into the betting market. Sites take the phrase...
The Finnish side HAVU surprised many when they finished 3rd at Flashpoint 1 and picked up the prize of $100,000 while taking down many favorites along the way. HAVU’s Olli “sLowi” Pitkänen and Joonas “doto” Forss gave an interview to HLTV, where they talked about Flashpoint 1 and their next...
The relationship between gambling and video gaming has grown a lot closer of the past decade with crossovers in both directions. We have seen a number of video games include gambling in some form, many of these instances have been the inclusion of casino play on the game, while we...
The esports industry will continue to grow in 2020 according to projections by both Business Insider and Newzoo, an analyst firm focusing on esports market analyses around the globe.
ONE Championship is a relatively new name in the field of sports. ONE is a combination of sports, including Singapore-based mixed martial arts (MMA), Muay Thai, judo, kickboxing, boxing, and grappling, launched in July 2011 by the entrepreneur and ESPN Star Sports veteran Victor Cui. Now backed by sponsors like...
The esports industry has grown rapidly in recent years and it now boasts 454 million fans across the world. It has allowed a number of gamers to turn professional and the best of the bunch are now multimillionaires with huge fan bases. Its rise to prominence is remarkable when you...
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