Analyzing DC’s Entertainment Empire – Excelling in Gaming?
In this latest entry in our ongoing series on gambling technology, we take a look at DC’s relationship with the industry.
The Batman V Superman battle may not have inspired fans to flock to the world of DC over the Marvel Universe, but the more relaxed view of DC in promoting an edgier and at times darker appeal has shown the world that the company has the potential to be a far more versatile brand than some of its rivals, including Marvel.
This penchant for versatility was learned early on by DC after they tried to go “family friendly” for the Mr. Freeze version of Batman, and this inclusive approach has seen the world of DC enjoy success not just in comics, and not just at the box office, but also in the world of gaming.
Indeed, while Disney has turned Marvel into a bone of contention in the comic book world, going so far as to ban the likes of Star Wars and other Marvel franchise-owned brands from being involved with anything like slot games, DC have kept themselves open to appealing to all demographics, grasping the fact that gaming is now a successful part of a serious comic brand.
Embracing the World of Mobile Gaming
DC have acknowledged that it isn’t all about kids enjoying exciting comics; the big names in the franchise have a wider appeal, but they aren’t alone in realizing that the world of mobile gaming is one where you can create your own themes and, in effect, your own franchises.
This has seen a range of heavily themed slot games being produced for iGaming fans, including the likes of Avalon slots at CasinoCruise, created by Microgaming using widely loved themes and imagery from medieval times. It is clear that an attachment to a particular brand, themes, or franchise (like DC’s own Batman Dark Knight franchise) helps to enhance the world of mobile gaming, which in turn deepens affection for those original themes, characters, and story arcs. Official DC comics slots include Batman 2016 and Superman 2016, but go way beyond these few titles.
Where DC are concerned, by looking to embrace this area of gaming, as well as producing games for mobile gamers that are app-based, such as LEGO Batman: DC Super Heroes (which despite its name, includes a range of other characters!) to appeal to younger gamers and a Man of Steel app that manages to do a lot better job at promoting the Superman franchise than the recent films have done, it seems that this is a versatile and thriving link-up between brand and gaming sector.
Building on Success
Of course, having decent gaming titles isn’t just about making the most of the fact that more and more people enjoy mobile gaming (with global revenues expected to hit $60 billion by 2020), but also about keeping producing decent films and comics that encourage people to want to be more involved in the storylines and the story arcs.
DC achieved this with the strength of the Dark Knight Batman trilogy, which not only produced gritty films that engaged audiences and did well at the box office but also created a situation where fans wanted to play the games on the back of the strength of the movies. Indeed, the Arkham series of Batman video games has continued to be successful since it started in 2009 and with another title (albeit with no confirmation it will continue with the Arkham name) in the works, it is clear that DC is not giving up any ground to Marvel and the might of the Disney machine in the battle to see who is going to reign supreme when it comes to the world of comic book heroes becoming part of the gaming landscape.