Social media is underrated when it comes to digital marketing. Over a billion users have joined social media in the last five years. There is need for brands to boost their content in or68der to reach their target market. Here is how you can amplify your brand massaging on social media.
Invest in Micro-Influencer Marketing
You can start by conducting employee social media advocacy programmes. Also, you can partner your customers as well as people who may not have large social media followings but can generate good results for you. These people are called micro-influencers or brand advocates. You can also become a brand ambassador for popular casino brands such as cinemacasino in the UK.
Why Should You Invest in Micro-Influencer Marketing
The first reason why you should invest in micro- influencers is that only 18% people trust brand influencers while the remaining 92% trust brand advocates.
Everyone knows brand influencers, they are popular. That does not mean people will listen to them, people are more likely to listen to what people who are more like them say.
89% people are influenced by what their family and friends say about a certain product.
Creating a Brand Advocacy Program
Start by building a list of potential advocates. These are people who mention you on social media, satisfied and happy customers and passionate employees.
Offer these people incentives to motivate them to join your program. Also, share detailed guidelines to govern your program and connect your advocates to your content. In addition, it’s easy to get more Facebook likes by buying them. This gives your brand an instant boost
You should also have a plan on how you are going to monitor and track your program.
Tools and Resources that Can Help You
There are social media monitoring tools that can help you achieve your goals. Tools like Brand24 can help in identifying people that talk about you. You can also use advocate activation tool.
The Use of Content Distribution Platforms and Apps
Promoting your content is good but you will only be reaching out to the audiences that you already have. Extend beyond your content and web properties in order to reach a wider audience. After you do this you can now relax and play real money online casinos usa games that will make you relax once in a while