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Posts by Bill Loguidice

About Bill Loguidice

Bill Loguidice is a Founder and Managing Director for Armchair Arcade, as well as a critically acclaimed technology author and journalist.  He is also the co-founder of creative services firm, Armchair Creative Services, and a noted videogame and computer historian and subject matter expert. See full bio

Technology and the Licensing Deal Lure: How Companies Market their Products

Technology and the Licensing Deal Lure: How Companies Market their Products

Jun 2, 2015

The way brands create a connection to the mainstream and inspire people to pick up a product is constantly changing, but there’s one tried and tested method that hardly ever fails. That is a licensing deal with a popular cultural product. Borrowing iconography and themes from blockbuster movies and TV...

Silicon Comfort+ Bluetooth Headphones Review

Silicon Comfort+ Bluetooth Headphones Review

Jun 1, 2015

Bluetooth headphones have gotten a bad rap over the years, and deservedly so. Whether it was their lack of comfort, poor battery life, poor sound quality, or high price, such issues caused most consumers to simply stick with wired headphones. Fortunately, recent generations of Bluetooth headphones paired to devices with...

First impressions of the Apple Watch

First impressions of the Apple Watch

May 29, 2015

After ordering on the morning of its first pre-order window, April 10, I finally received my 42mm Apple Watch Sport featuring Space Gray Aluminum Case and Black Sport Band, yesterday. These are my first impressions. Even with the relative high cost of the watch, I didn’t expect much from the...

Solid Cordz 5 Pack Male-to-Female 1ft AC Extension Cords Review

Solid Cordz 5 Pack Male-to-Female 1ft AC Extension Cords Review

May 26, 2015

Whether you’re a 40 year veteran of videogames, computers, and technology like I am, or you’re a budding enthusiast, I guarantee there’s at least one problem we have in common: bulky power bricks. Whether relatively modestly-sized, like many of today’s smartphone or tablet chargers, or ginormously-sized, like say, Coleco’s ColecoVision...

Bonus photos (02) for the book, CoCo: The Colorful History of Tandy’s Underdog Computer

Bonus photos (02) for the book, CoCo: The Colorful History of Tandy’s Underdog Computer

May 25, 2015

In the second of an ongoing series, I’m posting photos and related materials my co-author, Boisy Pitre, has received and archived during the research phase of our critically acclaimed book on Tandy’s (Radio Shack’s) Color Computer series, CoCo: The Colorful History of Tandy’s Underdog Computer. While the book itself contains quite...

Last call on an even better Coleco Adam power supply!

Last call on an even better Coleco Adam power supply!

May 24, 2015

After receiving and using for a while what is now the third major (and countless minor) revision of Rey Lopez’s replacement Coleco Adam power supply, I can say with confidence that it’s perfected. It’s impressively small, is styled to match the Adam, has no fan, and features generous cable lengths....

Bonus photos (01) for the book, CoCo: The Colorful History of Tandy’s Underdog Computer

Bonus photos (01) for the book, CoCo: The Colorful History of Tandy’s Underdog Computer

May 22, 2015

In what will be an ongoing series, I’m posting photos and related materials my co-author, Boisy Pitre, has received and archived during the research phase of our critically acclaimed book on Tandy’s (Radio Shack’s) Color Computer series,  CoCo: The Colorful History of Tandy’s Underdog Computer. While the book itself contains...

Apple Certified 3.4A Rapid Lightning Car Charger Review

Apple Certified 3.4A Rapid Lightning Car Charger Review

May 21, 2015

Francois et Mimi’s 3.4A Rapid Car Charger (Model: 3ALBK1) bucks the trend of Apple iOS device chargers by coming in black, rather than white. While this may initially seem an odd choice (after all, Apple = white), it arguably blends in better with most car interiors. Francois et Mimi Apple...

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