Electronic Arts or EA is famous worldwide as a publisher of video and computer games software. If you are into online casino gaming, you’ve probably heard about this brand. Nintendo, Sega, Atari, and other games are all under the umbrella of EA. The company has experienced rapid expansion worldwide, and its profits increased as much as 60 percent between 1989 and 1994.
What impresses us is that EA was flexible from the very beginning, producing different versions of programs for various systems. One of their first products was the popular software game Atari 800, but later they readjusted quickly and released more games for the popular Commodore 64 computer. One of the pinnacles of EA’s success was the line of products meant for the new Commodore Amiga, something that propelled the brand to new heights.
In the 1980s, EA readjusted again, this time producing software for the entertainment industry. At this time, the concept of online casino was still not invented. Instead of hiring developers, EA decided to focus on graphic arts. It quickly began testing graphics art designers and shifted its production to software development for the masses.
This shift turned out to be a great move. The games that EA developed increased the brand’s chance of success. EA started contacting famous sports players too, some of whom included the basketball player Michael Jordan, the chess player Garry Kasparov, and the star football coach John Madden.
By taking a new strategic approach, the game manufacturer started selling more of its software. EA established its salesforce, too, and started talking to big brands such as Walmart and Target. It was clear that EA began tapping into the trends at the time, tracking consumer behavior at its finest.
In 1986, $1.5 million of its $30 million in revenues came from international sales. The company’s chief executive officer, Hawkins, started spending more time inventing new strategies and growth plans. In 1989 EA went public with a market cap of around $84 million. Their net income increased as well.
Just before online casino gaming became popular, by the end of the ’80s, EA had become one of the major entertainment software manufacturers in the USA. Nintendo became a big trend, as well. The Japanese company accounted for 80 percent of the sales of EA’s games.
EA made a significant move in the ’90s and started to manufacture games for Sega’s Genesis, with a total investment of $2 million to $2.5 million. EA produced around 35 percent percent of the games running for this console. In the ’90s, EA relocated to Delaware and appointed a new president. It became Electronic Arts Inc.
After significant success and acquiring a lot of companies in the ’90s, EA started a new millennium with profits ranging in hundreds of millions of dollars per year. Their entertainment software manufacturing became the only mission. Big franchises came under their umbrella as well, and EA started producing the legendary sports games such as FIFA, NBA, NFL, and others.
Highly sophisticated and improving each year, the games and their graphics resolutions continue to impress gamers around the globe.
In a virtual era where online Gclub casino games are popular too, EA has an excellent reputation for its attention to detail and continuous innovation.