Women Gamers: An Untapped Market That Is Gathering Speed
In its infancy the internet was most definitely the preserve of the white male but much like the world as a whole, the web is, slowly, becoming a more inclusive location that better represents the overall market.
This shift in the market, which has occurred over the past decade or so, is perhaps most evident in the world of online gaming, especially in online gambling in the form of casinos or bingo sites and on occasion this can lead to negative consequences.
Women and Online Gambling
As the online gambling market grows, and its growth has proven nothing short of spectacular in recent years, so does the desire to tap the female market and they do so in a number of ways that are designed specifically to trends that are evident in women gamers.
Copious amounts of research have shown that women approach gambling, and online gambling, in an entirely different manner to their male counterparts.
Female Gambling Trends
For a large section of the female gambling demographic the act of gambling, and online gambling to a larger extent, is less important than the entertainment derived from the experience itself.
For this reason, providers will look to offer very eye-catching games for the female market, making the gameplay almost as attractive as the financial sums on offer.
Female gamblers also tend to be very astute when it comes to using ‘real’ money and as such the promotions available on games that are directed at the female market are usually superior to those aimed at men.
It’s also been noted that female gamblers, online and in-person, will react to wins and losses in an entirely more rational manner to men. Meaning that women may elect to cash-out and move on to another site to make the most of their free spins and bonuses, rather than seeking to immediately react to their success, or failure, on one site.
Women also tend to not have fixed times when they play, preferring to dip in and out of online gambling rather than dedicating a specific portion of their day. For this reason, and others, female gamblers prefer the ease of mobile gaming that offers better flexibility.
Finally, most studies show that women overwhelmingly enjoy virtual, online, gambling over visiting casinos and bingo halls in person and this is yet another reason why the internet market is trying its utmost to win the race for their custom.
If previous generations believed that the only instances of women engaged in gambling activity came in the form of elderly women either sitting at slot machines in Las Vegas casinos or among a hoard of others in vapid expansive bingo halls, now the industry has forever changed.
In 2019 the attitude towards the female market on the web is, thankfully, very different and the push to make the most of this market is fueled by a push to reap the financial rewards of conducting this change effectively.
In short, it’s the craving for the financial rewards of successfully winning this market that is leading to a much-needed change in attitudes towards a market that represents half the entire world. And long may it continue.